May is such a nice time of year. The weather starts turning warmer, people and plants alike come out of their winter hibernation, kids are gearing up for the end of the school year and the beginning
of summer and for paper lovers... it is National Stationery Show time!
I have been fortunate enough to visit the show twice (2010
and 2012). My initial trip was to see
what all the talk was about and to plan my 2011 Toluka Paper debut as a
vendor. My trip that year was a quick
one. I made it a day trip (I do not
recommend this unless you live in NYC or super close). Whoa, what a whirlwind.
I learned a lot that day: Ideas for
making my booth stand out, display ideas, a little about fulfillment, the
importance of networking, how important it is to wear comfortable shoes and
most importantly… take a break to eat! I
didn’t know the last one until it was too late and ended up with the worst
migraine ever. I barely remember the
plane trip home. Regardless of the paper
hangover, the next day, I felt energized, super motivated, excited and like I
had a great goal for myself for 2011.
Unfortunately, I wouldn’t truly realize all that I DID NOT learn until
the winter of 2010/2011 when I applied to attend the 2011 NSS as a vendor. I felt like I had done some decent research
and had a planned budget. I knew there
would be things I didn’t account for…so I planned some padding for that. I knew there would be things I would figure
out a long the way, so I planned extra time for that…what I found out the hard
way was even after all my planning I was still not prepared to attend NSS that
year.
Now, fast forward a little to 2012 - I decided I would attend
again to scope out NSS. This time I went armed with more information on the
process, what details to look at and with a fellow stationery friend. We had a great time swapping ideas, opinions
and thoughts…not to mention comparing and coveting all the beautiful business
cards and fun swag. I also gained a much better perspective of what would be
involved in this event and left feeling better informed to work toward my goal
of having a booth in 2013. So why
haven’t mentioned NSS yet? The show will
be wrapping up tomorrow! Well, surprise
surprise, I changed my mind again - only this time before putting down the down payment on a booth. What helped me change my mind? Something that I feel is a better fit for
where I am with my business currently and will hopefully better prepare me to
reach all my goals. Stay tuned for the deets in Part 2.